L'Oréal Brandstorm 2026
Born in Roma
Personalized Expressive Fragrance Ecosystem
A reimagined fragrance experience for Valentino — merging AI-powered personalization, AR social sharing, and seamless omnichannel discovery to reach a Gen Z audience that craves identity and emotional connection.
Traditional fragrance retail is passive and non-interactive. Gen Z demands personalization, identity, and emotional resonance that current experiences fail to deliver.
A digital-physical ecosystem where users build a personal scent identity profile and receive AI-curated layering recommendations in-store and on mobile.
Higher engagement, shareable UGC moments, and Valentino positioned as the definitive Gen Z-relevant fragrance house — scalable across L'Oréal brands.
Valentino · Born in Roma
Concept Features
Experience
Personal scent identity profile builder
AI-powered fragrance recommendations
Customizable fragrance layering
AR integration + social sharing
Strategy
In-store kiosk + mobile app journey
Seamless omnichannel touchpoints
User-generated content ecosystem
Scalable across the L'Oréal portfolio
The Fragrance
Born in Roma
Valentino · Eau de Parfum — the inspiration behind the concept
Certificate of Recognition
L'Oréal Brandstorm 2026
EOCCS Certified Youth Innovation Competition